Monica D. Murgia

Where art, creativity, and fashion meet
April 22nd, 2011

Color and Design: A Book from 1951

 

Color & Design: Fashion in Men's & Women's Clothing & Home Furnishings by Bernice G. Chambers

I love collecting old books on art and fashion.  A few months ago, I came across this book.  It’s called Color & Design: Fashion in Men’s & Women’s Clothing & Home Furnishings by Bernice G. Chambers (1951).  Apparently, it’s been out of print for years.  It’s a total gem from start to finish!

Composition, 1930 by Mondrian

The book was: written to enable the reader to use the intangible but effective forces of color and design advantageously in the selection, use, arrangement, creation, buying, and selling of merchandise. The author was a Professor of Retailing at NYU in the 1950s.  Clearly a textbook for fashion enthusiasts.

A Suggested Buying Guide

Here is the author’s suggested buying guide.  2 blouses every year?  My, how times have changed.

A Guide to Men's & Women's Proportions

The average person is 7 or 7 1/2 heads tall.  Hmm, this reminds me of Nancy Riegelman’s book – 9 Heads: A Guide to Fashion.  Is our current ideal out of proportion?  Still, Riegelman’s book is beautiful.

 

Different Body Shapes of 1951.

Here’s an illustration of the average figure size and shape that an alert sales person learns to recognize. The tall slender on the top right was the 1951 ideal body shape.

Collars

Interesting Collars and Necklines

 

Necklines

I love the scarf collar!

 

 

Necklines

Love the skirts below.

Skirts

Sleeves

 

 

 

Sleeves

 

Dresses

My Favorite

Styles from Gimbel's Department Store

More from Gimbel's

 

 

Coats

 

 

Sketches by Vera Maxwell

 

 

 

Fashions of 1951

Molyneux

 

Tina Lesser Dress Inspired by Dancing Shiva

 

Gilbert Adrian et al

Cecil Chapman et al

 

 

Hats

Shoes & Their Parts

 

 

One of my favorite parts of this book was the pronunciation guide for the French terms and houses.  Look for my next post which will be based on this idea.  See you next week!

 

 

 

 

GHTime Code(s): nc 

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