Monica D. Murgia

Where art, creativity, and fashion meet
December 17th, 2012

Fabric Labels from The Stieg Collection

Labels provide a wealth of information about a garment.  They are the signature of a brand or designer.  They provide fiber content, instructions on how to care for the garment, the company of manufacture, and more.  These small little tags on the inside of garments also record information about the era in which they were made.  The Stieg Collection has some really interesting labels.

Aside from the beautiful “Custom Original – Utah Tailoring Mills” label in each of the garments, there are so many others.  Many of these labels tell the story of fabric.  Textile mills also used to produce their own labels, and provided them to designers and manufacturers to include in the finished garment.  Today, I wanted to take a closer look at a few from The Stieg Collection.

 

Alaskine by Staron.  Labels from The Stieg Collection.  Image courtesy of The Baum School of Art.
  • Staron – Alaskine: This was a new discovery for me.  There are several garments with this small, narrow label.  It’s a caramel color with black, bold capital letters  Each of the garments has a beautiful, reflective surface similar to shantung.  Shantung usually refers to silk fabric and has a shiny surface with uneven horizontal slubs in the yarns.  This fabric has a more regular surface than shantung, and kept it’s shape quite well.
Staron was a silk manufacturer in Saint Etienne, France.  It was started in 1867 by Pierre Staron, and started producing ribbons and trim.  In the 1920s, Staron produced a specialty jersey for Elsa Schiaparelli called Jerserelli.  Pierre Staron’s son, Henri, used ribbon manufacturing techniques to make beautiful silk fabrics.  Staron became a favorite of major couture houses including Dior, Balmain, and Balenciaga.

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Staron advertisement illustrated by Claude Bonin, 1947.  Image courtesy of HPrints

In 1956, Staron started to produce Alaskine.  It was formally trademarked in 1960.  Alaskine is a blend of (35%) silk and (65%) worsted wool.  It keeps it’s form and reflects light so elegantly.  Dior used Alaskin for it’s first trapeze dress, and the fabric became a staple for evening wear in the 1960s.

(To read more about Staron, please visit this link.)

 

 

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  • Onondaga: An old favorite silk manufacturer of mine!  The Onondaga Silk Company was founded in 1918, and began expanding almost immediately.  By 1933, it had acquired smaller mills in New Bedford, Syracuse, New York, and Easton, PA.  (To read more about the mill in Easton, please read my previous post)

The Onondaga Silk Company created stunning prints that were used by many fashionable couturiers and designers.  They produced a wide range of fabrics, including velvets, plain weave silks, jacquard, and eventually produced printed rayon.  They are most noted for the American Artist Series in the 1940s.

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Onondaga Silk Company advertisement, 1948.  Image courtesy of HPrints.

 

Ultimately, the mill had difficulty competing with the quality and price of synthetic fabrics, like rayon.  It operated throughout the 1970s with difficulty.  The mill was closed in 1981.

As you can see from the image above, Onondaga produced beautiful, complexly woven fabrics.  (To read more about the American Artist Series, please visit this link)

 

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  • Lesur:  The Pittsburgh Post Gazette declared Jacques Lesure the “world’s number 1 arbiter of woolen textile fashions” in 1953.  It was difficult for me to find much about the history of the mill, but Lesur produced sumptuous woolens.  In the same article, he was praised for “city tweeds” which were described as follows:
“We call them tweed because of their nubby texture, but the fascinating abstract patterns, the intricate cross weaves, and the subtle color mixtures are typically French.”
The image above is a great illustration of the quote.  You can see the texture in the fabric, and interesting color combinations.  Lesur made wool chiffon and other innovations with such a coarse fiber.  He later Introduced Orlon Sayelle, a combination of acrylic and wool that produced a lightweight fabric.
Lesur advertisement, 1949.  Image courtesy of HPrints
The labels for Lesur textiles are pretty swanky, too.  They have a small rendering of the firm and a serial number.
(To read more on Lesur, please visit this link and this link, too)
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  • Pomezia Textiles was incorporated in the US in 1952 and dissolved in 1997.  The US branch operated out of New York City, and imported the woven cotton from Italy.  Again, this was a bit tricky to locate, but an article from a 1961 edition of the New York Herald Statesman describes the masterful weaving by the company:

“And the greatest joy of these costumes is in their absolutely wonderful summer fabrics: fabulous woven figured cottons, some in calico-like mosaic patterns; textures Pomezia cotton in shadow checks and overchecks that could pass for tweed.  Italian Pomezia in sharkskin weave, lushest in a black raspberry hue called rosee; even cotton jersey.”

The article is actually describing the designs of Sara Ripault for Herbert Sondheim.   A few of her designs are featured, but so much attention is paid to the fabric.  Her garments are praised as cosmopolitan in bright colored “tweed” that is actually cotton by Pomezia.

 

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I have to agree, these cottons are nubby and wonderful.  It’s difficult to believe they are cotton – but they are.  Does anyone out there know more about Pomezia Cottons?  If so, please comment below!

To read more about Pomezia cotton, please visit this link.

All images of labels are courtesy of The Baum School of Art.

 

GHTime Code(s): nc nc 

July 31st, 2012

Circular Fashion

During the past few weeks, I’ve been working on another writing project.  I have to write a series of entries on American fashion in the 1940s.  Needless to say, I’ve been having a blast.  One thing I love about collaborating with others is that it exposes me to new things – new ways of thinking, different images, and endless possibilities.  This week marks my first deadline for the project.  And while I should just focus on completing my last article, I just couldn’t help but write this short post!

 

As I dug through primary sources (magazines and images of garments from the time period), I came across this evening dress by Cristobal Balenciaga.  The train of the dress, when held out, has a circular shape.

 

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Evening dress by Cristobal Balenciaga, c. 1967.  Image courtesy of Metmuseum.org

 

Balenciaga (1895-1972) was a famed Spanish designer during his heyday, and he caught my attention in graduate school.  I was mainly interested in him because of I was interested in exploring patriotism through fashion (an idea that merits another post).  Yet his precision and mathematical construction of clothing won me over far more than ideas of heritage through dress.
My first though when seeing the black dress above was “Pierre Cardin”.  Now, hear me out . . .
Balenciaga was influenced by religious garments.  While part of this fascination was due to Spain being a Catholic country, Balenciaga was also focused on reducing garments to their purest, most essential state.  This means reducing surface embellishments.  With this goal, construction becomes extremely important.  Many of Balenciaga’s designs are geometric, but still have a fluidity of movement.  This makes the wearer look like a moving sculpture – one that changes shape with every gesture.  Look at his famed wedding dress from 1967 for example:

 

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Wedding dress by Cristobal Balenciaga, 1967.  Image courtesy of Coletterie.
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Wedding dress by Cristobal Balenciaga, 1967.  Image courtesy of http://www.tendances-de-mode.com

 

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Wedding dress by Cristobal Balenciaga, 1967.  Image courtesy of Art Lobster.

 

Balenciaga staple since the 1960s, the nun-esque statement is has been cropping up occasionally since this one from 1967article-0-12169813000005DC-331_468x537

 

 

Wedding dress by Cristobal Balenciaga, 1967.  Image courtesy of Little Augury
If you keep looking, you’ll notice the geometry in Balenciaga’s designs.  After I looked at an endless stream of images, I kept noticing circular elements to his designs:

 

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 Oyster coat by Cristobal Balenciaga, early 1960s.  Image courtesy of Soethby’s
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Hat by Cristobal Balenciaga, c. 1955.  Image courtesy of Metmuseum.org

 

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Hat by Cristobal Balenciaga, c. 1960.  Image courtesy of  V&A Collections.

 

So why did I think Pierre Cardin?  In my mind, Cardin is the master of introducing geometric forms into fashion.  While he did so a bit later than Balenciaga, Cardin heavily used circular elements in his designs.

 

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Pierre Cardin with some of his designs, c. 1969.  Image courtesy of angelasancartier.net

Cardin was interested in creating “space age” designs.  The use of hardware accessories and durable, industrial materials were characteristics of Cardin’s clothing.  He created designs for both men and women, each looking like an androgynous uniform ready for the space age.  Cardin himself spoke about his designs as futuristic:

The clothes that I prefer are those I invent for a life that doesn’t exist yet- the world of tomorrow.

 

Time is a cycle, anyway.  What better way to represent it in fashion that with the use of a circle?  Take a look:

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Dress by Pierre Cardin, c.1969.   Image courtesy of Mirelle

 

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Cape by Pierre Cardin.  Image courtesy of Christie’s.
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 Dress by Pierre Cardin, c. 1969.  Image courtesy of Vogue.it

 

Either way, the similarities are clear to me.  If the above images aren’t enough to convince you, look at this ensemble by Cardin from 1970.  It’s eerily similar to Balenciaga’s wedding dress from 1967:

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 Dress and cape by Pierre Cardin, 1970.  Image courtesy of Vogue.it

 

Balenciaga staple since the 1960s, the nun-esque statement is has been cropping up occasionally since this one from 1967article-0-12169813000005DC-331_468x537
Wedding dress by Cristobal Balenciaga, 1967.  Image courtesy of Little Augury

 


 

GHTime Code(s): nc nc nc nc 

April 25th, 2011

How to Speak Fashion: Part I

Looking through fashion periodicals and books is exhilarating.  Finding that perfect accessory or dress is a magic moment.  You see it, you read the text.  You have to have it.  Now, you are on a mission to make it yours.  After a little internet research, you make a phone call.  Maybe you call a friend to tell them about your newly coveted item.  Perhaps you are researching something for a major presentation.  Or you could just be calling Neiman Marcus to place an order.  But the inevitable moment happens.  Your elation turns to panic.  How do you pronounce the designer????  Fumbling, your confidence goes down. 

“Do I sound like a complete idiot???”; you think to yourself.

Guess what!  You are not alone.  I came across a book that had a pronunciation guide and wondered:

“WHERE HAVE YOU BEEN ALL MY LIFE???  YOU COULD HAVE SAVED ME FROM A MILLION EMBARRASSING MOMENTS!!!!

The next few posts will be dedicated on how to pronounce those beautiful, and tricky, French designer names.  Also included are brief snippets about the designers/design houses to help you feel polished and confident when talking about your latest fashion obsession.

Albouy (al-boo-EE):

Gerard Albouy (1912 1985) often known by the name Ouy, was a French milliner . Between 1938 and 1964 he operated a Parisian hat shop called Albouy that was known for its decorative baroque-style hats.

 

Albouy design by Pierre Simon, 1945
Albouy sketch by Pierre Simon, 1945

 

Albouy, 1949.

 

 

Balenciaga (bal-len-see-AH-ga):

Fashion house, established by Cristobal Balenciaga (1895-1972).  Balenciaga was Spanish, and opened up several ateliers in Madrid, San Sebastian, and the Basque  region (c.1919) before moving on to Paris in 1937.  The move was prompted by the Spanish Civil War.   Balenciaga created immaculately constructed clothing that was as feminine as it was avant-guard.

 

Cristobal Balenciaga

 

Balenciaga, 1941.

Balenciaga. Illustration by Guy Demachy, 1948.

 

 

Balenciaga flamenco inspired evening dress, 1951.

Currently, there is a Balenciaga retrospective at the de Young Museum in San Francisco.  A must see!  Click here for details: Balenciaga and Spain

Nicolas Ghesquière (guess-key-AIR) is the current designer for Balenciaga.  He has been the lead designer since 1997.  Ghesquière enjoys referencing the legacy of the house by visiting the archives frequently.

Nicholas Ghesquiere

Original 1967 Balenciaga Design (left) and Ghesquiere’s Contemporary Rendition (right)

 

Balmain (bahl-MAN):

Fashion house created by Pierre Balmain (1914-1982).  Balmain trained with couturiers (coo-tour-e-yay) Molyneux and Lelong before going solo in 1945.  During WWII, Balmain was noted for his long, bell-shaped skirts.  He continued to make elegant evening clothes.

 

Balmain at WorkEvening Dress, detail, by Pierre Balmain. 1946.
Evening Dress by Pierre Balmain. 1957

 

Dress Detail, 1957

 

Christophe Decarnin (1964) was the chief designer for Balmain until this this month.  Decarnin announced his departure from Balmain on April 6, 2011.  Stay tuned to hear who is next . . .

 

Christophe Decarnin

 

 

Balmain illustration by Rene Gruau, 1946.

 

Bruyere (bru-YEHR):

Established by Marie-Louise Bruyere in 1928.  Bruyere worked at Callot Soeurs (Kah-low SOOR) and Lanvin (Lawn- VAN) before opening her own salon on the Place Vendome (plas van-DOM).

Bruyere created haute couture (oat koo-toor) collections until the 1950s, after which the label switched to ready-to-wear.

 

Bruyere, 1939.

Bruyere, 1945.

Bruyere. Illustration by Rene Gruau, 1945.

Bruyere. Illustration by André Delfau, 1947.

 

 

Callot Soeurs (Kah-low SOOR)

Couture house from 1895-1937, launched by 4 sisters.  Hallmarks of garments produced by Callot Soeurs are lace, embroideries, and delicate handwork.  The sisters were Japanese enthusiasts, and often incorporated oriental motifs and themes into their collections.

 

Callot Soeurs. Wedding Dress, 1916.

 

 

Comtess de Zogheb in Callot Soeurs, 1923.

 

 

 

Callot Soeurs, 1938.

 

 

Jean Desses (zhawn dess-SEZ)

Jean Desses (1906-1970) was Greek (real name was Jean Dimitre Verginie).  He studied law before turning to fashion design in the 1930s.  In 1936, he founded his own salon.  Desses created gowns for European royalty and wealthy clients.  He was fascinated with draping, and often made gowns that referenced classical Greek sculptures.  He also favored an architectural silhouette for his garments.

Jean Dessès Evening Gown. Illustration by Pierre Mourgue, 1949.

 

 

Jean Desses Evening Gown, 1953.

 

Evening Dress. Jean Desses, 1948.

 

 

 

 

Evening Gown, Jean Desses. 1953.

Enjoy the illustrations from this post?  Please visit HPrints.com to see more and order some for yourself!

 

 

 

 

 

GHTime Code(s): nc nc 

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