New York Fashion Week is always an exciting time. The series of runway shows showcasing American designers debuted in 1943 as Press Week. This week-long fashion extravaganza was organized by publicist Eleanor Lambert to raise the visibility of American designers during WWII. An immediate success, Press Week elevated the status of American fashion. The international press took note of not only innovative American designers, but also the keen marketing strategies of Madison Avenue. Similar schedules for the European fashion capitals were developed, thus making Fashion Week an international phenomenon.
Since 1943, Fashion Week has evolved into one of the largest media events in the world and is sponsored by Mercedes-Benz. This year, there is an exclusive addition to this prestigious week. Tesla, the luxury electric car manufacturer, has partnered with The Greenwich Village-Chelsea Chamber of Commerce and Build a Better Planet Foundation to feature an evening of sustainable style.
Tesla Style Night will feature emerging fashion designers that promote sustainability. Over 10 eco-friendly designers will be coming together to showcase fashion and accessories made from reclaimed, up-cycled, or vegan materials. Featured designer Ashley McAleavy, founder of Remedy Designs, explained:
“My company takes gently worn or vintage garments and breathes new life into them. Remedy’s commitment to reusing old fabric is a sustainable and unique approach to high end fashion. Working with Tesla and other like-minded companies focused on sustainability is a dream come true.”
Ashley McAleavy, founder of Remedy Designs, at work.
Tesla Style Night is Monday, Septemper 9th from 6:30pm-9:30pm. Tickets are available at Event Bright.